About
Sandra Roberts
Sometimes, it is in the
unknown that clarity begins.
A path I didn’t plan — and a purpose I found along the way
My career has never followed a straight line. One opportunity led to another, often in directions I hadn’t expected.
After school, my first job was as a flight attendant — partly because I wanted to explore the world, and partly because I simply didn’t know what I wanted to do with my life. I just knew I wanted to start somewhere.
And somehow this became the pattern of my career:
I didn’t always know exactly where I was going, but I stayed open to what came next.
An opportunity to study Aviation Management came along, followed by the chance to help build a start-up. Wanting to learn more about how businesses and people work, I later completed an MBA in Organisational Behaviour.
At some point, I decided to leave a secure job without knowing exactly what would come next. Along the way, I discovered my interest in psychology and coaching and trained as a Psychological Counsellor and Business Coach.
A headhunter’s call eventually brought me into the corporate world. Over the years, my career developed further, eventually leading to an HR Director role in an organisation with 1,500 employees.
Looking back
Looking back, I can see a thread running through all of it: people.
As a flight attendant, I loved making people felt comfortable and safe. Little did I know then that this feeling would stay with me throughout my career — whether I was developing leaders, facilitating workshops or helping employees and organisations navigate difficult situations.
Along the way, people increasingly turned to me with conversations that weren’t always easy: career decisions, leadership doubts, workplace conflicts and moments of uncertainty. I discovered that these were often the conversations I enjoyed most.
Listening. Asking questions. Offering a different perspective. Sometimes challenging. Sometimes simply giving someone the space to think out loud.
Looking back, I realised that two things had always fascinated me: how organisations work and what makes people tick.
Coaching and HR consulting allow me to bring these two interests together. I get to work closely with individuals, while also using my experience to help leaders and organisations navigate their own challenges.
And the best part? I don’t have to choose between the two.
The value of stepping away
Travelling has always been an important part of my life. Over the years, I’ve had the chance to spend longer periods abroad, getting to know different places, cultures and ways of living. Most recently, I spent some time travelling around the world.
For me, travelling has never been about running away. It is about creating distance from everyday life and making room to think, question my own assumptions and think about what I really want.
And perhaps that’s one reason I value giving others the opportunity to do the same — not necessarily by travelling the world, but by taking a moment to step back and look at things differently.
At 19, I had no idea what I wanted to do with my life. Becoming a coach and consultant certainly wasn’t part of the master plan — mostly because there was no master plan.
Where it all comes together
Recently, I left Germany — my home, my apartment, a secure, well-established career — and moved to the UK to begin a new chapter.
It was exciting. It was also scary. And while starting over hasn’t always been easy but it has opened up opportunities I might never have considered otherwise.
Looking back, the different chapters, detours and unexpected turns don’t seem quite so random anymore. Each one has taught me something about people, change, uncertainty and finding my own way. Today, I bring all these experiences into my work, combining what I’ve learned professionally with the perspectives I’ve gained along the way.
And if there’s one thing my own journey has taught me, it’s this:
Sometimes, all you need is 1% more courage than fear.